Signal light pole enterprise network marketing need for positioning

Look forward for several years, if walked out of the way of network media portal and opened up a brand online advertising, news marketing this way of marketing and advertising, for many large and medium-sized enterprises of marketing and brand communication provides a strong support, we can see some strength on various media brand advertising.

If other network marketing services such as enterprise author, SEO, advertising alliance, group messaging, E-mail group/permission email marketing, blog marketing, weibo marketing, network marketing, network video event marketing, network marketing, community, etc, signal light pole the contending of situation of the network marketing has emerged.

"Integration" and "precise" has become a core competitiveness, signal light pole network marketing is also many enterprises in the most competitive network marketing plan, there was no escape from two routes. In the road, there are many emerging power solutions, these forces will be change the marketing pattern, leader of the marketing trend, promote the thrust of China enterprises bigger and stronger.

Integration of power, is growing

In various has set up a file in the industry of network marketing, the degree of standardization is very high, mostly do not need to inject much personalized and creative things, also do not need to be creative, top cover of creative design. Of course, the network advertisement and network activity is relatively need advertising form of creative design.

But relying on the portal, whether on the network advertising creative brand, or a thematic network activities, the cost is expensive, is not suitable for the vast majority of small and medium-sized enterprises to take. Creative pale view at present most of the activities, meanwhile, is a common phenomenon, mda and the activity of the form is always visible, audience's visual fatigue and sensory exhaustion has spread, the communication effect.

If Internet marketing has been Mired in brand advertising, search engine marketing, e-commerce platform to promote and fixed network activities are limited by the form, not only for the Internet marketing function is a serious waste, at the same time for more need help from the Internet signal lamp post enterprise, but also heavy losses. If you can get fast growing power in the integration, why not do it!

Fortunately, after several years of research and attempt, the network marketing start out of the route of "integration", began to push forward the various network integrated marketing actual combat system.

Specifically, network integrated marketing communications will brand online advertising, search engine marketing, email marketing, e-commerce platform promotion, digital magazine marketing, animation games are considering the marketing of the product marketing strategy and brand communication plan, and joined the news marketing, interactive marketing, community marketing, word of mouth marketing a variety of new marketing elements, etc.

At the same time according to the requirement of the light pole brand and product promotion, integration of the hundreds of the most famous of the mainstream media, form the media transmission matrix, enlarge spread. Only built for transmission, powerful and perfect network integrated marketing communications system, is advantageous to the higher level awareness and to increase plan development and implementation, the shape of the transformation of the brand awareness to help sales.

Precise orientation, is clear

Every enterprise has its own target market and target customer groups, each product has its own fixed consumer groups. Business owners don't throw the behavior of the advertisement, also won't agree with the AD to the few people read the media, and seldom adopt the cannon dozen mosquito "take" marketing strategy. Newspapers, magazines, general with subscriptions for calculus, TV ratings as the measure, and the launch of the network marketing not only visits, feedback, sales, such as standard, and accurate orientation as a unique advantages.

Reflected a variety of precision, mainly embodied in two aspects: one is to promote the accuracy of content, the target consumer groups to provide for them to read and share content, depth, the information content of brand and products, Respectively from the industry, market, competition, product features, product value, user purchase reason, trends such as multiple starting points to write, the product, brand and service advantages of selling point fully, let your visitors interested in seeing, remember some of the information, even affects the visitor's point of view, cultivate your visitors for enterprises, for a particular image of the product.

On the signal lamp pole network marketing at present, although many companies launched some news, but old news Angle, content, boring, and no points for the brand, it is difficult to attract users are interested to visit, when put on the often choose some very complex channels, while on the web site is very big, but choose the wrong site channel, channel didn't get recommendations, etc., cause the communication effect is poor. This condition is substandard belong to precision.

Before integration with precision, signal light pole enterprise is necessary according to the characteristics and development stage of its own most suitable for their own marketing strategy, portfolio choice effective network marketing tool, listen to the industry of professional network marketing agency suggested that it is very important.